Il marchio è questo, per computer games e altro:
Tribunale UE T‑776/21 del 26.10.2022, ,Gameageventures LLP, c. EUIPo, conferma i rigetti (parziali) dell’ufficio.
E’ nullo per mancnza di distintività , nemmeno sorpavvenuta (secondary meaning)
La parte piu interessnte è quella processuale circa le prove offerte per il secondary meaning., §§ 66-88:
<< 79 In order to prove that a significant proportion of the relevant public identified the goods and services concerned as originating from its undertaking, because of the mark applied for, the applicant submitted the following evidence to EUIPO:
– two written statements;
– evidence of cooperation with a major e‑sports broadcasting operator;
– evidence of the provision of informational and promotional services;
– Google Analytics traffic data for game-tournaments.com, namely the applicant’s website;
– Extracts from the website game-tournaments.com.
80 First of all, as regards the two written statements, they are taken from persons established in Cyprus and in Sweden, the latter being the founder of an e‑sports team in Denmark. The witnesses stress that their statements are based on their knowledge, experience and impressions. They state that the mark applied for has indeed been put to use, since they have been confronted by its use since 2018 and 2019 respectively.
81 However, the mere fact that the sign has been used within the European Union for some time is not sufficient to demonstrate that the public targeted by the goods or services in question perceives it as an indication of commercial origin (see, to that effect, judgment of 11 April 2019, Adapta Color v EUIPO – Coatings Foreign IP (Bio proof ADAPTA), T‑224/17, not published, EU:T:2019:242, paragraph 111 and the case-law cited). Further, even though the witnesses assert that the mark has been used within the European Union, neither specifies the countries in which that use took place. Therefore, the written statements do not demonstrate use of the mark in the relevant part of the European Union by a significant portion of the relevant public.
82 Next, as regards the evidence of cooperation with a major esports broadcasting operator, that evidence consists of, first, a letter of intent between the applicant and an undertaking based in Cyprus, allowing the applicant to broadcast sporting events and, second, certificates of appreciation for two of those sporting events. That evidence therefore refers only to a single collaboration agreement of one year’s duration and in no way demonstrates that the mark applied for has acquired any distinctive character in consequence of its use.
83 Furthermore, the evidence of the provision of informational and promotional services consists of a sponsorship agreement, an information provision and licence agreement and a set-off agreement between the applicant and an undertaking established outside the European Union. That evidence shows that the applicant provides promotional and informational services, for that undertaking in particular. However, no mention is made in those documents of the countries concerned or of the relevant public. Nor did the applicant explain in the application what the connection was between those documents and the distinctive character acquired through its use.
84 Further, the Google Analytics data on the game-tournaments.com traffic show that thousands of users in Denmark, Finland, Ireland, the Netherlands, Portugal and Sweden visited the applicant’s website between 1 January 2018 and 29 February 2020. It should be noted that Cyprus and Malta are not mentioned there. In that regard, the Board of Appeal rightly pointed out, with regard to the number of residents in those countries, that the number of users represented only 0.1% of the general public in the countries mentioned.
85 Finally, the applicant also provided extracts from the game-tournaments.com website. Although the mark applied for appears on the various pages of the website, it is not obvious, since it occupies only a small area and is positioned only in the corner of the website pages, that by its mere presence it contributes to any distinctive character of that mark among the relevant public. The applicant merely describes the content of its website but does not explain how the website in question confers distinctive character on the mark applied for.
86 It must be noted that those limited samples, which do not cover all the relevant countries, are not representative of the whole of the relevant public in the part of the European Union where the sign is considered to be devoid of distinctive character. Moreover, given its nature, the evidence provided by the applicant is insufficient to demonstrate that distinctive character has been acquired through the use of the mark applied for.
87 It follows from the foregoing that none of the evidence provided by the applicant is capable of calling into question the Board of Appeal’s finding that the evidence produced is not sufficient to prove that a significant portion of the relevant public is able, because of the mark applied for, to identify the goods and services concerned as originating from a particular undertaking.>>