Servizi di “print on demand” violano il diritto di marchio? Probabilmente si

Eric Goldman dà notizia di e link a US DIST. COURT-WESTERN DISTRICT OF MICHIGAN SOUTHERN DIVISION 1 marzo 2024 ,Case No. 1:23-cv-611 , Canvafishj c., che non stoppa la domanda per violazione di marchio di un’artista contro il servizio  di print on demand offerto da

La riproduzione, fatta a richeista del cliente, costituisce uso del marchio altrui: <<Even with those gaps, viewing the allegations in a light most favorable to Canvasfish, and considering the greater degree of control Pixels exercises over its manufacturing and shipping process than Redbubble, Canvasfish has made a plausible case that Pixels is a “user” of the trademarks on the products it displays on its websites, and Canvasfish has therefore stated a plausible trademark infringement claim>>.

Però, si badi, il ruolo giocato da Pixels è in effetti significativo: <<Pixels’ services allow third-party creators to upload artwork, photographs, and any other digital images they choose to any of its websites. Pixels does not police the content that is uploaded. (Id. ¶ 23.) Once creators have uploaded images, consumers can browse the entire catalog of content and purchase a number of physical products bearing those images which Pixels will then manufacture and ship anywhere in the country. (Id.) Pixels offers “canvas, wood, and acrylic art prints, greeting cards, phone cases, duvet covers, pillows, shower curtains, and tote bags.” (Id. ¶ 24.) When a consumer has selected an image and a physical product, that image is  sent to a Pixels printing facility where the image is printed onto the product and shipped to the purchaser. (Id. ¶ 27.) Typically, the images are printed on “low-quality products, often overseas.” (Id. ¶ 50.)   In addition to the printing and shipping services Pixels provides, it also offers an augmented reality application through its mobile app that allows potential buyers to see what the selected artwork will look like when it is hung on their wall. (Id. ¶ 25.) “Pixels is actively involved in nearly every aspect of its users’ sales.” (Id. ¶ 28.) It maintains the library of art, acts as the payment processor, and manufactures, prints, warehouses, and ships each product sold through its websites and mobile applications. (Id.)>>

Viene fatta proseguire anche l’azione basata su violazione di copyright

Eric Goldman oggi 6 marzo 2024 dà notizia di altra analoga causa decisa in sostanza nello stesso modo.